24 Hour Banner Stand Design

Tuesday, March 11, 2014
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Good Print & Design Ideas For Banner Stands

After shelling out hundreds, even thousands for an exhibition space and an roll up banner stand that will represent your company and get new business to your door, don’t make the mistake of using substandard graphics. Make sure that the design on your stand is effective at getting the attention of the people that matter. It needs to be eye-catching, informative and legible. I’ve covered the basics in some of my previous articles, but now it’s time to go into more detail.

Roll Up Banner Stand

Express Graphics for Roller Banner Stand with Next Day Delivery UK

If your company already has a corporate image and recognisable branding then you need to take advantage of it. By this I’m not referring to the common mistake of simply making the logo bigger, but utilise your company colours and integrate graphics with high quality photography. Also, make sure the amount of type on your stand isn’t too much for people to take in at little more than a glance.

Colours unless you are hugely restricted by corporate design guidelines then try and have your designer use colours that are bright but also help to represent the products and/or services your business provides. If appropriate, use one or two bright colours to attract the attention of exhibition browsers as they pass by your display. Of course this will not apply in all cases but if you are not already committed to a strict design style then this is a good place to start. Photography If you have a very specific product or service that requires you to commission your own photos, manufacturing machine parts for example, then you will need to hire a professional photographer to provide images that can be used on your roller banner stand.

Good Print & Design is Essential

Good photography is essential to a good display. Far too often a design is let down by poor or low resolution photography. This doesn’t project a professional image and will not inspire confidence in your business.

An alternative is to use stock photography. Assuming your company can be represented by something that is readily available as a stock photo, this is an extremely good way of obtaining high quality photos at a low price. There are hundreds of thousands, if not millions of reasonably priced stock photos on a number of web sites that can be paid for and downloaded in minutes. The hard part is choosing the right ones from the huge variety that are available.

Layout when it comes to banner stand layout, listen to your designer’s ideas and suggestions as to the best way to place the artwork while including your chosen content (photos, type, logos etc.). Depending on what you want to convey, your layout will vary greatly to other businesses. For example, if your company manufactures products then you may want your design to be focused on photographs from your product line.

Alternatively, if you provide a service, you may want your design to be less image based and more information driven with details of what you provide. Be aware in this instance; too much information will make the design seem crowded. Bullet points are a good way of conveying the important pieces of information about your company.

These suggestions are merely basic guidelines and will vary from design to design depending on what your company banner stand provides. There is no one correct way to design an exhibition stand but are plenty of ways not to do it. Make sure that you listen to the input of the creative professional in charge of the artwork and you should end up with a display to be proud of.