Pull Up Banner Display Stand Design & Print

• Tuesday, April 1, 2014

Pull Up Banner Stands UK

London’s top banner stand company offering free impartial advice on many of our products. Choose from a massive selection of styles and sizes to suit your exhibiting needs from simple in-store displays to corporate presentations, we have the stand for you. With over 30 years experience in design and manufacture trust the professionals.

Display Design – Getting Banner Stand Right The First Time

So, you’ve done your research, you know which pull up banner display stands you want and what size, so what’s the next step? Now you need a design for your stands. Something that will convey information about your business to a prospective client who doesn’t know anything about you or what you do. The design of your display banner stand is more important than any other element of your display. Whether your stand is very small and basic or very large and elaborate, it will be completely wasted if the design of the banner graphic doesn’t work effectively.

A display banner design graphic needs to achieve a number of things:

1. Your brand
The design of your stand needs to reinforce your business branding so people recognise your company at a glance. Logos, corporate colours and imagery must be used effectively to compliment your company image as a whole. Also, the branding must convey your core values because your stands are the visual representation of your company.

2. Information
What use is a beautifully designed banner stand if there is no discernible information about your company? Your display stands need to let prospective clients know what it is you do in a way that is easy to understand in a few short seconds. Often, pull up banner displays are viewed at exhibitions by passing visitors who may not stop at your stand unless they see something that relates to them. This also applies to the next point.

3. Visual Impact
If there are many different companies exhibiting at your event, then you need to stand out from the crowd. The way to do this is to have strong, eye-catching graphics that people will notice. They don’t have to be garish but they need to create an impact with visitors who may not otherwise pay your stand any attention. Visitors at exhibitions tend to wander until they see something that catches their eye. You may have the most revolutionary products in the world, but if no one knows you exist, how are you going to make your business a success?

If the design of your stand graphics covers all of these points, then you should be well on your way to having a great exhibition. If you are designing the stand’s graphics yourself then you should be able to create something that you feel reflects your company. If you are using a designer, then you should try and effectively convey what you want the graphics to look like. The key is communication and efficiency. If you have images that you want your designer to include, make sure they are of a high enough resolution to be used at the scale required. Supply all of your company logos in a print ready scalable format. If you supply text, supply it correctly the first time. Constantly making tweaks, changes and amendments can strain the relationship between a client and designer.

In summary, your stand’s graphics need to be eye-catching, informative, and effective at reinforcing your company’s branding. If you succeed then you should see a lot more interest in your business and an increase in sales from any shows you attend.

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